Univision to relaunch Multi-Platform Sports Media Brand as ‘TUDN’

Univision Communications Inc. will relaunch its multi-platform sports media brand and leading cable sports network as ‘TUDN’ on Saturday, July 20.

Built to serve the most passionate fútbol fanáticos in North America, the TUDN brand identity signals to viewers that this is “Your Sports Network.” The tagline, “Vivimos TU Pasión,” translates to “We Live Your Passion.”
 
The network will bring together the top sports programming, talent and production capabilities from the U.S. and Mexico through a collaboration with Grupo Televisa, which is simultaneously debuting the TUDN brand in Mexico. Studio programming on the new joint network will broadcast live and original content from 8 a.m. to 1 a.m. daily, ensuring fresh content with up-to-the-minute news, analysis and opinion.
 
The launch on July 20 coincides with the opening weekend of the 2019 Torneo Apertura for Liga MX, the most-watched soccer league in the U.S. TUDN’s debut telecast will feature a doubleheader on the long-standing Sábado Futbolero franchise, with Club América taking on Monterrey at 8 p.m. ET and Necaxa hosting Cruz Azul at 9:55pm. As part of launch week, TUDN will also deliver the first-ever matches from the inaugural Leagues Cup, a new annual competition between Liga MX and Major League Soccer debuting this month, on July 23-24. Univision is the official Spanish-language broadcast partner for this event in the U.S.
 
“Upon its debut, TUDN will be the largest Spanish-language sports media brand in the world,” said Juan Carlos Rodriguez, President of Sports for Univision and Televisa. “With a bold new content slate built around live programming and the best team of experts in the industry, this new powerhouse identity will resonate with fútbol fanáticos throughout North America and raise the bar for coverage of the world’s most beloved sport.”
 
In addition to the 24-hour cable sports network, the TUDN brand will also extend to sports telecasts on other Univision networks, including Univision Network, UniMás and Galavisión.
 
In addition to television, the TUDN brand will reach sports fans in the U.S. through the nationwide TUDN Radio Network, the TUDN channel on SiriusXM, the TUDN mobile app and TUDN.com. Visitors to the website and app will find Spanish-language news, analysis, scores, highlights and schedules, as well as live streaming capabilities for authenticated TUDN subscribers.