Maytorena named LSM of the Los Angeles market, KLAX-FM – 97.9FM La Raza and KXOL-FM Mega 96.3FM

Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Eduardo Maytorena as Local Sales Manager of the Los Angeles market, KLAX-FM – 97.9FM La Raza and KXOL-FM Mega 96.3FM.

Mr. Maytorena will lead the Company’s LA-based sales teams across Radio, Digital and Experiential Marketing. In this role, Mr. Maytorena will work closely with clients in the greater Los Angeles area to help them engage our audience and implement effective advertising and sales strategies to meet evolving market trends. Mr. Maytorena will continue to be based in Los Angeles and will report to Rachel Elster, SVP Sales West & Alessandra Alarcon, President of SBS Entertainment/LA.