Univision announces sponsors for “Premios Juventud”

Univision Communications Inc. unveiled sponsors for the 17th annual “Premios Juventud” (Youth Awards), the summer’s premier Latin music celebration. Featuring memorable performances from the hottest stars and emerging talent, this year’s show will recognize everyday heroes of the pandemic and people leading social change. Returning sponsors Boost Mobile, Coca-Cola, Jeep, M&M’S®, McDonald’s, Mondelez International and T-Mobile are joined by first-time show partners Bud Light Seltzer and Little Caesars, gathering to empower Latino youth and honor the artists making an impact in their communities. “Premios Juventud” kicks off Thursday, August 13 from Seminole Hard Rock Hotel & Casino in Hollywood, Florida, beginning at 7 p.m. ET/PT (6 p.m. CT) with the one-hour pre-show “PJ Takeover.”

“We are proud to work closely with our partners to deliver the first big, award show on television in over five months,” said Steve Mandala, president of advertising sales and marketing at Univision. “Music has the power to bring people together and PJ, with its diverse group of global superstars from across Latin music, is the perfect platform to celebrate today’s heroes for their ongoing efforts during these unprecedented times. This year’s PJ will be unlike any before it. We look forward to showcasing the innovation and ingenuity that define our industry-leading award shows all in an effort to uplift our community and bring them a memorable experience.”