sociedAD becomes an independent agency

sociedAD has gone independent from parent company Campbell Ewald! Partners Jorge Moya and Carla Mercado will lead the new Hispanic marketing agency, bringing decades of experience harnessing the power of Hispanic insights to craft effective communications driving growth, innovation, and competitive advantages for clients.

sociedAD has worked with a variety of clients including MilkPEP (got milk?), HBO Latino, Bayer, Healthfirst and Tropical Cheese among others.  The services included creation of insightful brand campaigns, integrated media plans, shopper and experiential events, and production of assets across platforms and channels. sociedAD’s focus will continue to extend to the Hispanic consumer as well as encompass the many facets of the greater multicultural and general population.

Over the decades, both Moya and Carla have worked on a myriad of clients including McDonald’s, Heineken, Colgate-Palmolive, Pepsi-Cola and S.C. Johnson, to name a few.