Sensis acquires PM3

The move combines Sensis’ strategic, research-based approach to marketing with PM3’s creative production resources and consumer-brand experience.
 
“The diverse background of our team members has been a huge advantage for us for more than 22 years as we helped clients navigate the intricacies of various diverse consumer groups,” Sensis founder and Chief Strategy Officer José Villa said. “This acquisition builds on that diversity and gives us the opportunity to grow quickly in Atlanta which is the heart of so much multicultural growth. It strengthens our presence in the rapidly changing Southeast and significantly expands our creative capabilities.”

PM3 has built Hispanic marketing campaigns across a variety of media for multiple consumer brands including Cox Communications, Aaron’s rent-to-own, NAPA Auto Parts, the Georgia Lottery, Fifco Intl. (Seagram’s), and Georgia Web MBA among others. PM3 also has its own production facilities to create television, radio, and digital content.

The acquisition was facilitated by Agency Futures, a global consultancy specializing in strategic and culturally attuned agency mergers and acquisitions headquartered in London, England.