2022 Influencer Marketing Report: Everything You Need to Know About Influencer Marketing in 2022

Influencer marketing continued to grow at a rapid pace mainly fueled by changes in cultural and consumer behavior. There are no signs that influencer marketing growth will slow down as we head into 2022, so the team at Collabstr put together this report to showcase some of the trends we see in the influencer marketing space as we head into the new year.

In recent years, influencer marketing has gone from something reserved for brands with large teams and budgets to a marketing channel used by brands of all sizes. Part of the reason for this is due to the explosion of short-form content which was started by TikTok and has since spread to other major platforms like Instagram, YouTube, and Snapchat. Apple’s iOS 14 changes also significantly impacted advertisers that were relying on platforms like Facebook to drive revenue. The effects of Covid-19 also linger, as more people work remotely mobile app usage has increased, making influencers an appealing strategy for getting in front of consumers.

This report was put together using data from Collabstr’s influencer marketplace, from which we sourced data from over 5,000 advertisers and 27,000 content creators.

Summary

The Current State of Influencer Marketing

Where Influencer Marketing is Headed in 2022

Most Popular Social Media Platforms for Influencer Marketing

From Which Countries Do Influencers Get The Most Brand Deals?

Most Popular Influencer Cities

Most Popular Social Media Platform for Influencers

Most Popular Influencer Niches

What Is the Gender Breakdown of Influencers?

Highest Priced Influencer Niches

Average Price For Content On Instagram, TikTok, and YouTube

Average Price For Content In Top 10 Most Popular Niches

Where Do Brands Spend Their Influencer Marketing Budget?

How Much Do Brands Spend On Influencers?

Influencer Marketing Trends to Look Out for in 2022