2022 National Latino Media Study
February 5, 2022
The National Association of Hispanic Publishers is fielding a study to help better understand Hispanic Readership of newspapers, magazines and online.
This is a quantitative study to provide a current picture on media usage and consumer habits, as well as a demographic profile for the users of Latino newspapers, magazines, and websites. The specific target group for the study encompasses the readers of Latino publications and websites within select Designated Marketing Areas (DMAs) around the USA. Further, we will be doing an additional sample from Latinos living within the key ZIP codes covered by the Participating Publications.
Results should be available to demonstrate effectiveness and efficiency of Hispanic focused publications for the 2023.
