Tony Waissmann named CCO at Republica Havas

Republica Havas announced that Tony Waissmann is joining its executive team as chief creative officer (CCO). Co-founder Luis Casamayor, who formerly held the role, has been named creative chairman

Waissmann will be relocating from Buenos Aires to Miami, and the move marks the first time he has brought his talents and expertise to a U.S.-based firm. In his new role, he will lead the agency’s creative organization with an emphasis on clarity and focus to develop work that makes an impact on the cultural zeitgeist. Most recently, Waissmann was CCO LatAm at HOY by Havas, a leading creative agency in Latin America with offices in Argentina, Colombia, and Mexico.

“Our agency has experienced explosive growth over the past year, allowing us to lure some of the best talents in the industry, and now with Tony’s addition, the stage is set to take us to even greater heights,” said Luis Casamayor, co-founder and creative chairman of Republica Havas. “Tony is a generational talent who will elevate our creative output and continue cultivating a divergent, multifaceted team of world-class professionals. Tony’s addition signals a landmark moment for the future of our business,” he added.

“I’m grateful to the Havas network for the freedom and support I’ve been given from day one. My role is one that I’ve always been passionate about. I’ve been working in the LatAm region and my native Argentina for years, in different agencies, but taking on a new challenge always thrills me and fills me with pride,” said Waissmann. “Together with this new team, my goal is to make RH an even more outstanding creative agency, bringing it right up there with the most creative ones in the region. The work has to speak for itself; it has to be relevant to clients and hopefully, impactful enough to inspire industry peers,” he added.

Waissmann’s work has been recognized with numerous awards, including Cannes Lions, Clio, New York Festivals, London International Awards, El Sol, and El Ojo de Iberoamérica. He has been named one of the 100 Most Influential Creatives in the World by Creativepool, and selected as one of the 10 Best Creative Directors in Latin America and one of the Best Creatives in Argentina by the Jerry Goldenberg Awards, the most prestigious industry awards in Argentina. Over the past year, he was again nominated as one of the best creatives in Argentina at the Jerry Goldenberg Awards and ranked as one of Argentina’s top two creatives according to El Ojo de Iberoamérica.