Industry Veterans Launch Minority-Owned Media Company

YouNite Media launches with a focus on providing advertisers the ability to reach 250 million people across General Market, Hispanic, Black, Asian and LGBTQ segments. A minority-owned company, YouNite was founded by Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, with the goal of forging meaningful connections between brands and consumers. YouNite gives access to a considerable portion of the eyes, ears, and hearts across the country while helping brands achieve their supplier diversity investment goals.

The company merges decades of experience in multicultural media engagement with strategic consumer marketing, helping brands deliver authentic messaging with key demographics across the globe. Built on a strategic alliance with leading people-based advertising software company Viant®, YouNite taps into best-in-class Adelphic® programmatic software and proprietary Household ID, helping brands connect and measure engagement with key audiences across the open web including CTV, mobile, desktop, DOOH and streaming audio.

With a continued emphasis on elevating minority-owned entities, the progressive media company merges best-in-class technology with unmatched cultural insight in an ever more multicultural America.

• Meaningful Connection: YouNite uses people-based audience insights to build meaningful marketing campaigns. The expert team optimizes resources across premium channels to effectively measure offline and online business outcomes – all while achieving marketers’ diversity investment needs.
• Embracing Culture: The “general market” is a thing of the past. A minority-owned company, YouNite believes cultural diversity is more than just a trend, but rather the future of marketing. Not only can YouNite speak authentically to a diverse range of consumers, but is equipped to manage evolving web compliance.
• The Cookie-less Frontier: Specializing in emerging channels, YouNite leverages the Viant® proprietary Household ID, a data compliant offering, as well as other integrated approaches to identify and connect with consumers across the globe.
• Measuring Multicultural Commitment: Utilizing proprietary tools like the Brand Inclusivity Performance Index (BIPI), YouNite can effectively score how brands are stacking up to their competitors across a variety of indicators of multiculturalism.
• Lending a Hand Up: YouNite will allocate 5% of profits to fund minority-owned startups. The founders feel a responsibility to support underrepresented communities because there were people who believed in and gave them opportunities early in their careers. They believe it’s the right thing to do.