Is Your Influencer Marketing Program Compliant?

By Cliff Campeau

In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub.

Influencer marketing is when advertisers engage influencers for endorsements or product placements in an online setting. As a result of their perceived authority, knowledge, celebrity status and social influence, these individuals can impact consumer perceptions of a brand and affect purchase decisions.

To read more, CLICK HERE.

Courtesy of Association of National Advertisers