Horizon Media Names Nicky Lorenzo SVP, Executive Creative Director of 305 Worldwide

305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. Named Best Small Agency of the Year in the 2023 Muse Awards, 305 Worldwide builds engaging experiences and empowers brands to harness the power and influence of culture on consumers and communities.

“Nicky is proven to drive impact and growth through connected creative direction and execution, her experience brings us an immediate competitive advantage and reflects our strength as an emerging leader in the space,” said Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide. “I am ecstatic and humbled that with the world as her oyster, she will continue her illustrious journey at 305 Worldwide.”

A leading voice in the industry, Lorenzo has worked with iconic brands such as Pfizer, L’oreal, SC Johnson, IKEA, Amex and more. She brings 17 years of experience in the advertising business holding previous positions at Ogilvy, DigitasLBi, mcgarrybowen, G2 Worldwide, and The Vidal Partnership. Her remarkable work has been recognized by industry awards such as the Horizon Media Awards, Hispanic Young Lions delegate at Cannes, and the Hispanic Marketing Council.

“Joining an agency with such a unique culture-first approach at such a pivotal time in their growth journey is singular and inspiring,” said Lorenzo. “I’ve always said that the two things that matter most are the work I do and who I do it with, and I am thrilled to continue my career with 305WW.”