Audio Fuels the Funnel
June 9, 2023
![ana1_118](https://hispanicad.com/wp-content/uploads/2019/11/ana1_118.gif)
By Lara Wachs
Since the earliest days of AM radio, marketers have leaned into radio’s megaphone to build reach, but today’s audio is capable of so much more. By combining AM/FM radio, podcasts, and streaming audio forms, marketers can build a full-funnel audio experience capable of guiding consumers along the entire path to purchase.
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Courtesy of Association of National Advertisers