Hispanic Radio Station Directory [DOWNLOAD HERE]

BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback from leaders in Hispanic media so it can be a living resource to the industry.

“There are nearly 2,000 Spanish formatted commercial and non-commercial AM and FM radio stations, owned by more than 700 different entities,” said Nicole Ovadia, VP Forecasting & Analysis, BIA Advisory Services. “It’s a lifeline for some communities and a valuable market for advertisers trying to reach the population.”

“For 40 years, BIA has been the trusted resource and authority to the broadcast community. Given the importance of Hispanic radio to media owners, ad agencies and marketers, we developed this reference guide to reveal the depth and value of Spanish language and Spanish formatted stations in the broadcast industry,” said Tom Buono, BIA Founder and CEO.

The Hispanic Radio Station Directory includes key details for stations in the U.S., including call signs, station format (i.e., Tejano, Mariachi, Ranchera, Salsa, CCTV News, Educational), market name and rank, owners, and parent companies. The data is a subset of the full set of data BIA maintains in its comprehensive Media Access Pro™ (MAPro) broadcasting and publishing industry database.

To download reports, CLICK HERE.

 

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