Try Creators to Optimize Influencer Marketing

By Michal Fuchs

In the last few years, influencer marketing has been one of the fastest-growing trends in digital marketing. As part of marketing’s “pivot to video,” influencer marketing helped advertisers like Dunkin’ and McDonald’s achieve marketing success.

But not every marketing campaign is right for influencers. Sometimes, marketers don’t have the budget for influencers. Other times, there isn’t the lead time or resources for a comprehensive influencer campaign.

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Courtesy of Association of National Advertisers