Creating Agency KPIs
June 28, 2023
By Bruno Gralpois, ANA Faculty
We all have implemented KPIs to measure progress against our work. Agency KPIs are essential for any organization to measure its progress against predetermined agency objectives and priorities. KPIs let advertisers focus on what matters most, align relevant resources towards achieving those goals, identify areas that need improvement, and take corrective action.
Additionally, KPIs help advertisers set expectations with agency partners, ensuring mutual accountability, and building trust. Having effective KPIs can provide a clear picture of the agency’s performance, leading to better decision-making and improved outcomes.
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Courtesy of Association off National Advertisers
