What Is Audience Segmentation?
July 11, 2023
By Larisa Bedgood
A one-size-fits-all approach won’t suffice when it comes to capturing and retaining the attention of your audience. This is where audience segmentation comes into play — a powerful strategy that enables you to divide your target audience into groups, allowing for personalized and targeted marketing efforts.
Audience segmentation divides a target market into distinct groups or segments based on specific characteristics, preferences, and behaviors. Audience segmentation helps you better understand and effectively communicate with different subsets of consumers who share common traits or interests.
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Courtesy of Association of National Advertisers
