Navigating Controversy
August 8, 2023
By Tony Case
June was filled with numerous festivities celebrating Pride Month and the LGBTQ+ community. But it was a tough time for many brands joining in on the celebration. Even after June had wrapped, several brands — including Kohl’s, Pet Smart, and The North Face — faced backlash for embracing and then not backing away from Pride Month support in their marketing efforts and merchandise.
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Courtesy of Association of National Advertisers
