A Major Shift Is Coming to the Digital Ad Industry: Are You Prepared?
September 16, 2023
![ana1_117](https://hispanicad.com/wp-content/uploads/2019/10/ana1_117.gif)
By Conrad Lisco
The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and intricate infrastructure for tracking people’s online behavior.
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Courtesy of Association of National Advertisers