Why Brands Need a Culture Stack

By Adam Kleinberg

Today, great brands are built through experiences people love at the speed people live. Brands must penetrate culture and harness data through marketing technology to create an amazing omnichannel experience.

For brands struggling to sustainably reinvent themselves, I offer a new construct, the Culture Stack. The Culture Stack brings process and capabilities together to form an operating ethos that meets the most critical needs of today’s marketers.

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Courtesy of Association of National Advertisers