Ally celebrates Hispanic Heritage Month

In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community.

In 2015, Ally created an inclusion infrastructure that became the heart and soul of the brand’s culture. From there, Ally continued to develop and implement intentional DEI strategies and initiatives, including a formalized Multicultural Marketing team led by Erica Hughes, Ally’s Senior Director of Multicultural Marketing. Ally has since leveraged creative thinking and strategic collaborations to produce campaigns and initiatives to authentically connect with communities at the intersection of various cultures.

In addition to the new spot, some of Ally’s Multicultural Marketing team’s initiatives include:

• Ramas: Ally teamed up with Remezcla to tell the story of the Abreu family through Ramas, a docu-series celebrating the legacy and generational wealth of a family-owned business and how they have benefited from the support of their community allies.
• All Things Finance: Ally teamed up with Adrienne Houghton for a 6-part series to discuss generational wealth, how Adrienne built her wealth and the financial lessons she lived and learned along the way.
• UnitedMasters Collaboration: In 2022, Ally announced it would be joining music creator platform UnitedMasters’ Independent(s) Exchange, an initiative designed to foster multifaceted relationships between independent artists and major brands. Ally began working with UnitedMasters in December of 2021 at Earn Your Masters, a three-day content house and pop-up event in Miami Beach during Art Basel.
• New spots celebrating Black culture: In June, Ally partnered with BET Networks to celebrate the 50th anniversary of hip hop by sponsoring a series entitled The Business of Hip Hop. Ally also launched a new TV spot honoring the intersection between money, music and culture. The spot was filmed at the Earn Your Masters event at this year’s SXSW.
• American Black Film Festival: Earlier this year, Ally teamed up with ABFF as a first-year Presenting Sponsor to continue the celebration & amplification of creators and emerging artists.
• Moguls in the Making: Ally partnered with the Thurgood Marshall College Fund to create an entrepreneurial pitch competition to foster opportunities for young leaders from Historically Black Colleges and Universities (HBCUs). Since the program launched in 2019, Ally has awarded more than $900,000 in scholarships and prizes through Moguls in the Making.

In collaboration with Translation, Ally’s latest ad campaign, “BiCulturally,” celebrates the cultural richness of the Hispanic community, showcasing moments where elements of all their worlds come together and inspire viewers to reach their financial goals with a little help from a great ally. The :30 spot will first air on Univision on Friday, September 15th, running throughout the remainder of 2023.