Worried About the End of the Cookie? Turn to Your Own Data

By Charlotte Naim

As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world.

Mobile marketers have already had to manage their data diets following Apple’s termination of IDFA in 2021. But with the death of the cookie, marketers will be very limited in their ability to support campaigns by buying and integrating external data.

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Courtesy of Association of National Advertisers