The Art of Emotion: Turning Trackable Data into Customer Connection
October 3, 2023
By Inspira Marketing
Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it’s invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half the picture.
What is empathy? It’s feeling what another person feels. It’s understanding them at a fundamental, even intimate level. At Inspira, we call it EQ (emotional quotient), the partner to IQ.
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Courtesy of Association of National Advertisers
