Empowering CMOs: Overcoming Challenges and Building Personal Brands

By Michael Berberich

In an episode of the ANA Marketing Futures podcast, Katie Klumper, the founder and CEO of Black Glass Consulting, discussed the challenges faced by chief marketing officers (CMOs) and the importance of empowering them to claim their rightful place within organizations. Klumper highlighted the need for CMOs to navigate the evolving landscape of marketing leadership and develop a new skill set to drive growth and succeed as individuals.

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