Solmart Media acquires Tampa-St. Petersburg-Clearwater Market Full Power AM Radio Station with FM Radio Translator

A Regional Mexican format now greets listeners of WTWD 910 AM, licensed to Plant City and its 102.1 FM translator licensed to Lakeland. The transition from an all faith-based programming format was dictated by the demographic changes in the area, according to new station owner Solmart Media LLC. which sees the growing strength of the Spanish language listening community in southwest FL as a winning combination for expanding its privately owned radio footprint in the region.

“We looked into a half dozen prospective broadcast properties before deciding that the Salem Media Group station offered the highest potential to reach the widest audience in the demo we serve, which is primarily Mexican and Central American in origin,” said Tomas Martínez, Chief Executive Officer, Solmart Media LLC.

The New La Numero1 will carry El Bueno, La Mala y El Feo, the Nielsen rated #1 Spanish language Morning Show in the U.S. It will also generate local programming.