How Retail Media Can Address Its Measurement Problems
January 16, 2024
By Lauren Wetzel
Retail media has gone stratospheric. In 2023, it was the fastest-growing channel, according to data from WARC, and it has been achieving double-digit growth every year since 2014. It’s forecast to push on in 2024, with projections that it will reach a total of $141.7 billion – that’s 13.6 percent of all ad spend..
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Courtesy of The Association of National Advertisers
