Demystifying the Differences Between Linear TV and CTV
January 17, 2024
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How to navigate the interconnected realms of streaming and linear TV advertising
By Steve Paule
The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms.
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Courtesy of The Association of National Advertisers