Super Bowl 2024 Creative Effectiveness [REPORT]

Super Bowl LVIII was one for the books. From the ultimate football sweetheart moment to some truly funny ads, 2024’s Big Game brought us lots of laughs and reconnected us with some core memories – and clarity on the turn selfward.

But who were the ad winners and who left us wanting more? Through LINK AI, Kantar’s creative measurement solution built on the world’s largest creative normative database, of the 67 ads measured, only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment.

See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report.

To download report, CLICK HERE.