Programmatic Buying: Where Do We Go From Here?

By Cliff Campeau

Yet over half of ad spend is going toward digital media (64 percent in the U.S., according to Marketing Dive and 68.9 percent globally according to Insider Intelligence and Oberlo). Further, most marketers know little about how those investment decisions are being made on your behalf when it comes to programmatic.

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Courtesy of The Association of National Advertisers