Creators Move Down Funnel to Performance Marketing
May 16, 2024
![ANA_Solo_Logo_Green_tagline](https://hispanicad.com/wp-content/uploads/2024/01/ana-2024.jpg)
By Michal Fuchs
When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding.
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Courtesy of The Association of National Advertisers