Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying
June 1, 2024
By Jacek Chrusciany
The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today’s buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks of Amazon, Walmart, and the like.
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Courtesy of The Association of National Advertisers
