Goya Foods sponsor of National Puerto Rican Day Parade

Goya Foods announced its sponsorship of the iconic National Puerto Rican Day Parade, one of the largest and most popular cultural events in New York City, attracting hundreds of thousands of spectators each year that will take place on Sunday, June 9, 2024, in Manhattan.

Since 1958, Goya has been one of the parade’s oldest supporters and deeply rooted in the Puerto Rican community since the first wave of Puerto Ricans migrated to New York City after WWII. Goya’s presence at the parade will be loud and proud showcasing its vibrant float, highlighting the company’s Goya Cares initiative to raise awareness about protecting children, combating child trafficking, and promoting mental health.

“We are proud to support the National Puerto Rican Day Parade and to be a part of this celebration of Puerto Rican pride and culture,” said Bob Unanue, President and CEO of Goya Foods. “We believe that food has the power to bring people together and to celebrate our heritage. Through our Goya Cares ‘You Matter’ initiative, we’re committed to promoting family values and caring for our children. By spreading kindness and compassion, we can make a profound impact on the world.”

Tito Puente Junior and his Latin Jazz Ensemble will bring the rhythm to Goya’s float, a tradition that dates back to his father’s performances on Goya’s float in the 1980s and 90s. The celebration will continue with a high-energy performance by Kr3ts Dance Company, followed by a festive march of over 100 Goya employees and their families. As a salute to the community, Goya will also make a significant donation of 10,000 pounds of food to the St. Cecilia’s Church food pantry, in celebration of the parade.