Fixing the Ad Agency Model
June 11, 2024
By Jacqueline Lisk
Rachel Barek, CEO and co-founder of creative agency Said Differently, says advertising agencies have failed to evolve. “Companies have innovated in terms of the types of work that they do,” she says. “But no agency was purpose-built from the ground up for all the needs of a modern CMO.”
The times are a-changin’, but are advertising agencies? Not fast enough, says Rachel Barek, CEO and co-founder of Said Differently, a creative agency that launched right before the pandemic in early 2020 and has thrived in the past several years deploying a remote work model.
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Courtesy of The Association of National Advertisers
