MTV and TelevisaUnivision expand partnership for 2024 “VMAs” LIVE
August 28, 2024
MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year’s biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on UNIMÁS at 11:30PM ET/PT.
Univision will bring exclusive show access to its audience, with original, in-show commentary from entertainment host and reporter Alejandra Espinoza throughout the three-hour broadcast, live from New York’s UBS Arena.
“We’re excited to build on last year’s unique and enormously successful partnership with TelevisaUnivision. Together, we were able to reach the largest LIVE Spanish-speaking audience in VMAs history and deliver +29% YOY ratings growth*,” said Bruce Gillmer, President of Music, Music Talent, Programming & Events, Paramount and Chief Content Officer, Music, Paramount+. “We look forward to celebrating the world’s top artists, including some of the biggest Latin superstars, with our fans around the globe.”
“TelevisaUnivision is excited to partner with Paramount for the second consecutive year to bring the VMAs to our audience,” said Ignacio Meyer, President of U.S. Networks at TelevisaUnivision. “Latin music’s rising influence on mainstream culture is undeniable. We’re proud to be the exclusive Spanish-language home in the U.S. for this year’s award show, offering viewers an in-language, front-row seat to this celebration.”
The 2024 “VMAs” will feature epic, show-stopping performances from music’s biggest names around the globe, including Rauw Alejandro and Camila Cabello, with additional names to be announced soon. Nominees include Alejandro, Anitta, Bad Bunny, Karol G, Shakira, Cardi B, Myke Towers and more.