Victoria partners with Mexican Singer-Songwriter Carin León for his Boca Chueca Tour

Victoria, considered Mexico’s oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin León as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour, which kicks off in the U.S. on August 29. In celebration of the partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes.

“I’m honored to have Victoria as the Official Cerveza of my 2024 U.S. tour. Victoria is proud of its Mexican heritage and sees music as a perfect opportunity to celebrate our culture, just like I do,” said León. “By bringing people to my show through this sweepstakes, we’re able to offer my fans the chance to experience that communal feeling of drinking an ice-cold Victoria while enjoying Música Mexicana.”

Starting now through August 31, fans 21+ can enter the summer sweepstakes at VictoriaUSA.com. One grand prize winner will receive a VIP concert experience for two including tickets for admission, air transportation, a two-night hotel stay, spending money and more.

But the fun doesn’t stop on the stage. Music and cerveza lovers alike also have the chance to win a custom, one-of-a-kind Victoria cooler that doubles as a speaker so fans can keep their Victoria beer ice cold – and the Música Mexicana going – all summer long. Plus, the brand is giving away other prizes, including an autographed Carin León framed poster and Victoria merch to wear and celebrate the tour.

“With Victoria considered Mexico’s oldest beer brand, supporting an artist like Carin who shares a profound love for the Mexican community felt like the perfect match,” said Maddy Zingle, Senior Director, Brand Marketing, Victoria. “Our partnership with Carin allows us to not only give back to our fans, but to celebrate how special Música Mexicana is to the culture. Just like Victoria, Carin’s music brings people together to create memories that fuel relationships for years to come.”

Victoria is the Official Cerveza of León’s shows in more than 20 cities across the U.S., starting off in Greenwood Village, Colorado, on August 29. For more information and tickets, visit https://carinleonlive.com/.

To celebrate the partnership, Victoria and León also designed a custom hat inspired by León’s signature style with a touch of the Victoria flare. Check out the exclusive “El Sombrero de Carin por Victoria” across León’s and Victoria’s social channels.