Gen Z’s Demand for Authenticity: Exclusive Data for Hispanic Heritage Month Features [REPORT] & [INFOGRAPHIC]

PACO Collective recently conducted an in-depth study titled “The Equity Tastemakers: Gen Z and the Future of Inclusive Marketing”. This research delves into the nuanced perspectives of Gen Z across North America and Latin America, offering fresh insights into how brands can authentically connect with this pivotal generation.

Key Findings:

• From Pandering to Teaching: Gen Z demands brands that go beyond performative actions and genuinely elevate key causes. They identified the role of brands in supporting and educating about important social issues.
• From Mass Appeal to Specificity: The broad, check-all-boxes approach to inclusion needs to be revised. Instead, Gen Z values specific, intersectional stories that reflect their diverse experiences.
• From Aspirational to Realistic: Ads showcasing unattainable lifestyles fail to resonate. Gen Z prefers realistic, human stories that reflect genuine struggles and triumphs.

These insights highlight the shifts in Gen Z’s expectations and emphasize the urgent need for brands to reevaluate their strategies to stay relevant and impactful. Given the types of themes you cover, this research will provide valuable content and thought leadership for your readers. We are excited about the opportunity to contribute to the dialogue on diversity, equity, and inclusion in the industry.

To access study, CLICK HERE.