22nd Annual Hispanic Television Summit Focuses on Reflecting Latinos on Television

Dynamic speakers like comedian, actor, writer and producer John Leguizamo, executives like Telemundo Station Group President, Jose Cancela, as well as leading producers, programmers, content distributors, media strategists and broadcast news journalists headline the 22^nd Annual Hispanic Television Summit, to be presented next Wednesday, September 11, 2024, by B+C and Multichannel News magazines as part of Future’s NYC TV Week.

The Summit, produced by Schramm Marketing Group, is the leading annual event for those in the business of television for Hispanics in the U.S. and worldwide.  This year’s theme is in response to the growing demand for improved on-screen representation of Latino voices, images, and storylines.

Leguizamo’s session will focus on this theme of how Latinos are reflected in television during a discussion about his new series “American Historia” scheduled to premiere on PBS stations in September. Leguizamo is joined by producer Ben DeJesus of NGL Studios/mitu, and Luis Ortiz, Managing Director of Latino Public Broadcasting.

The theme remains consistent throughout the agenda.  Isabella Sanchez of Zubi Advertising, and current chair of the Hispanic Marketing Council, opens the summit by commenting on how Latinos are reflected in media.  In another session, moderated by Cynthia Hudson, President of CNN en Español, on-air journalists from English and Spanish language broadcast TV stations, discuss how Latino stories are reflected in the news.   Another session features leading programming executives and producers from Canela Media, Endemol Shine, Sirk Productions, and Warner Brothers / Discovery who discuss the challenges of the green-lighting process in the Hispanic market for new formats and original content, while the day’s final session has distribution and programming executives from Castalia, Condista, Google, Parrot Analytics and V-me who review the process for distribution of content to Hispanic audiences.

The agenda also includes other highlights including a session featuring media and marketing strategists from leading agencies including GroupM Multicultural, Horizon, Omnicom, and Orci.   A leading marketing executive, Jose Velez Silva from Comcast Xfinity shares the company’s newest approach to making Hispanic television choices affordable and accessible to digital customers.   Plus, research experts from Nielsen, AIMM, Horowitz, and strategists from Altman Solon each share recent findings from exclusive studies on Hispanic consumerism, cultural behaviors and television viewership habits.

To view the live agenda, click here

The most popular segment of each annual Summit is the presentation of the Annual Hispanic Television Awards honoring leaders and pioneers in Hispanic Television.  This year’s recipients include Chiqui Cartegena from CUNY TV, Javier Saralegui of Danger TV, Isabel Rafferty Zavala of Canela Media, Michael Roca from Omnicom, and Sean Cunningham from the VAB.

The Summit will be presented next Wednesday, September 11, 2024 at etc.Venues, 360 Madison Avenue in New York City, as part of Future’s NYC TV Week.

This year’s event marks the end of an era for the Summit’s presenters, “B+C” and “Multichannel News” magazines, which have worked alongside the Summit producers, Schramm Marketing Group. “We appreciate the 22-year commitment of the editors and publishers of “B+C” and “Multichannel News” who decades ago recognized the importance of the Hispanic segment within the television industry,” said Summit producer Joe Schramm.  He continued, “It has been my personal and professional honor to work alongside the hard-working publishers, editorial team, and executives at “B+C” and “Multichannel News.  Now we are embarking on the next chapter for next year’s summit with new partners as we continue to produce this legacy annual event and its prestigious awards.”