Fanáticos: playbook on Hispanic media consumption and sports engagement  [REPORT]

The Hispanic community: A growing influence in U.S. sports

The Hispanic community consists of about 65 million people—almost one-fifth of the U.S. population. From food and music to business leaders and sports stars, Hispanics have tremendous influence on the U.S. economy and culture. Now, the community is rewriting the playbook on how the U.S. engages with sports and sports media.

To download report, CLICK HERE.