2024 National Latino Tracking Poll to Shape Election Insights

Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches.

“Entravision is committed to amplifying the voices of the Latino community, and this poll is an essential tool for understanding the political landscape as it relates to Latino voters,” said Michael Christenson, CEO of Entravision. “By partnering with AltaMed and BSP Research, we are offering a unique resource for candidates, organizations, media, and voters to see how key issues and candidates resonate with Latino voters.”

As the only weekly national poll focused specifically on Latino voters, the survey will track the opinions of 500 registered Latino voters each week over an 8-week period, ending right before the November election. Participants will be asked about a range of political topics, including voting intentions, key issue support or opposition, healthcare concerns, and candidate favorability in both presidential and senate races. Each survey will include approximately 45 questions.

The first set of results will be released on September 18, 2024, with weekly updates every Monday thereafter continuing through Election Day. This poll will offer a real-time view of the issues and candidates most important to Latino voters.