Your Agency Is Built on Your Actions, Not Your Appearance

By Rachel Brandt

We recently took a giant leap into the unknown, leaving stable jobs to nurture the seed of an idea. We wanted to create a new kind of creative shop, one that was female-founded (only one percent of agencies are!), designed to meet the needs of a new digital reality (faster speed, higher volume, lower budgets), and rooted in the ethos of radical hospitality. Our idea was to treat each client as though they were guests at the corner table, to give them the best seat in the house and make sure that they – and their audiences – were seen, heard, and valued in every aspect of the work.

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Courtesy of the Association of National Advertisers