Celebrate Latino Excellence: NFL’s “Por La Cultura” Campaign Launches Powerful New Spot!
October 3, 2024
The NFL released a powerful 60-second spot as part of its “Por La Cultura” campaign, which celebrates Latino players, coaches, and staff while celebrating Latino excellence and sharing authentic stories of the community.
This year’s theme, “Cross-Border Pride,” connects Latino players to their familial home countries to meet their global fans, aiming to expand awareness of the sport and strengthen ties beyond the U.S. The campaign features Latino standouts from four different cultural backgrounds and showcases all four players’ pride in both their U.S. and Latino roots:
- Isiah Pacheco (Kansas City Chiefs) exploring his Puerto Rican heritage in San Juan
- Cairo Santos (Chicago Bears) returning to his hometown of Sao Paulo, Brazil
- Chris Olave (New Orleans Saints) connecting with his Cuban background in Miami’s Little Havana neighborhood
- Will Hernandez (Arizona Cardinals) embracing his roots in Guadalajara, Mexico
In addition to the spot, the “Por La Cultura” campaign features a range of cultural and community-focused activities on both national and local levels. More details are available here. With a strong and passionate Latino fanbase, alongside numerous Latino players, personnel and Legends, the NFL and its teams are committed to uplifting Latino culture, inspiring youth to pursue their dreams and fostering a path to greatness through sport.
