@WhateverPuertoRico Celebrates Hispanic Heritage Month with a Re-Brand, and a New Ambassador Program

In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals and the global community to experience the true essence of Puerto Rican culture and celebrate the uniqueness of Hispanic Heritage.

A New Chapter for a Beloved Brand

The rebrand of Whatever Puerto Rico reflects its evolution into a robust digital platform that celebrates Puerto Rico beyond traditional tourism. The platform’s new tagline, “Your window into the heart of Boricuas”, perfectly encapsulates its mission to provide an authentic and in depth experience of Puerto Rican life, culture, and spirit.

“We are excited to reintroduce Whatever Puerto Rico as a platform that honors the vibrant diversity of our Island. Through compelling stories, we aim to connect audiences to Puerto Rico’s rich cultural heritage, while encouraging exploration beyond the obvious,” said Jean-Paul Polo, Chief Creative Officer for @WhateverPuertoRico. “Our rebrand comes at the perfect time, as we join the broader Hispanic community in celebrating the contributions, beauty, and resilience of our shared heritage.”

New Ambassador Program

Along with its rebranding, @WhateverPuertoRico is launching a Brand Ambassador Program to collaborate with content creators and subject matter experts, both on the Island and throughout the Puerto Rican diaspora. This program aims to elevate authentic voices and perspectives, allowing them to share their personal stories and engage with broader audiences. Featured ambassadors include prominent figures such as Jaime Mayol, Chef Mario Pagán, Kedward Avilés, Gatto Gómez among several others.

Showcasing Puerto Rico’s Diverse Offerings

@WhateverPuertoRico’s rebrand is built on five core pillars: Music, Arts & Culture, Gastronomy, Sports, and Adventure & Tourism. Through these elements, the platform highlights the diverse tapestry of experiences across the Island, inviting travelers and residents alike to immerse themselves in everything Puerto Rico has to offer.

Hispanic Heritage: A Celebration of Culture and Community

Aligned with the 2024 Hispanic Heritage Month theme, “Pioneers of Change: Shaping the Future Together,” @WhateverPuertoRico’s rebrand embodies the spirit of embracing cultural heritage while forging a path forward for future generations. The platform aims to shine a light on the pioneers of Puerto Rican culture—those transforming gastronomy, art, music, and sports—inviting both locals and the diaspora to be a part of this evolution. @WhateverPuertoRico celebrates the innovators shaping the Island’s cultural landscape, from chefs elevating traditional dishes through modern techniques to artists pushing creative boundaries and athletes inspiring a new era of sportsmanship. By telling these stories, the platform encourages the Hispanic community to honor their roots, celebrate cultural diversity, and come together to build a promising and resilient future.

The rebrand also seeks to strengthen connections with the Puerto Rican diaspora, acknowledging their pivotal role as cultural ambassadors. @WhateverPuertoRico strives to be a cultural bridge, reconnecting members of the diaspora with their heritage—offering a window into the vibrant arts, music, culinary delights, and natural wonders that make Puerto Rico unique. Through immersive content, the platform empowers the diaspora to embrace their identity, invest in the Island’s future, and contribute to preserving and celebrating the richness of Puerto Rican culture far beyond its shores.