How to Launch (Or Re-Launch) a Brand
October 5, 2024
By Aviva Tropp, Jeff Smith
A brand’s (re)launch is a down payment on future growth. It’s the fuel that keeps a business thriving, engaging customers and building relevance. That’s why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut.
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Courtesy of The Association of National Advertisers
