Women’s Sports Could Be a Net Win for Marketers
October 8, 2024
By Chris Warren
Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women’s national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting a growing number of passionate fans, with a wide array of brand advertisers following suit.
Talk about a layup for advertisers. The WNBA playoffs, which tipped off September 22, are the 27th in the league’s history. Heading into the postseason, the league’s average attendance was up 46.3 percent compared to 2023. Meanwhile, attendance for Indiana Fever games this year clocked a 317 percent uptick in attendance compared to last season, spurred by WNBA Rookie of the Year winner Caitlin Clark. Both Clark and the Chicago Sky’s Angel Reese — who was Clark’s biggest competitor for the award — have played a key role not only in bringing the WNBA into the mainstream, but putting the spotlight on the growing field of women’s sports and the expanding opportunities for marketers to draw in a bigger audience.
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Courtesy of The Association of National Advertisers
