The Continuing Education of In-House Agencies
October 30, 2024
By David Kaplan
The proliferating number of in-house ad agencies blending creative talent, media buying, and online analytics underscores the growing need to train such agencies to keep up with accelerating demands from senior management and adapt new skillsets. Companies have learned the hard way that building these teams requires more than just slapping a name on a unit within the marketing department and pegging it as an in-house agency.
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Courtesy of the Association of National Advertisers
