Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]
October 31, 2024
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio’s reach and flexibility.
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