Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory

Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, “Don Cheto Al Aire,” through its Don Cheto Radio Network.

This strategic alliance between Entravision and Estrella MediaCo marks a significant milestone in the media industry, leveraging the strengths of both organizations to deliver unparalleled reach and engagement across diverse audiences. Estrella MediaCo’s iconic “Don Cheto Al Aire” show, centered on the 2024 Medallas de Cortez Radio “Personality of the Year” Don Cheto, combined with Entravision’s extensive network and advertising expertise, will create a powerful platform for advertisers to reach a broader audience.

This partnership will significantly enhance the reach of Entravision’s Audio Network, providing advertisers with a unique opportunity to target the total market, not just multicultural segments. By combining forces, Entravision and Estrella MediaCo will offer an unmatched advertising solution that caters to the growing demand for comprehensive market strategies.

“We are excited to join forces with Estrella MediaCo to represent their beloved ‘Don Cheto Al Aire’ show,” said Liliana Aristizabal, Senior Vice President of Entravision’s Audio Network. “This collaboration underscores our commitment to delivering exceptional value to our advertisers and listeners by providing comprehensive market reach and superior content. Together, we will redefine the landscape of Spanish-language media and advertising.”