How Brands Reignited the Olympics Advertising Competition for LA 2028
October 31, 2024
By Brett House
The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
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Courtesy of The Association of National Advertisers
