Urban One enters Ohio & Indiana markets with Spanish Language Radio Stations
November 5, 2024
Urban One Inc. announced a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC, taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis. Effective November 1, 2024, Urban One will own and/or operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis. Additionally, Claudia DeLeon, most recently the Chief Operating Officer of La Mega Media, has been named Vice President, General Manager of the Cleveland market, and Head of Spanish Broadcast Operations for Urban One.
Claudia DeLeon, appointed Vice President, General Manager on the Cleveland market, and Head of Spanish Broadcast Operations for Urban One.
“We are thrilled to align with such a well-established brand in Ohio, one with a legacy of dedicated service to Hispanic communities in Cleveland, Columbus, and Cincinnati. Equally exciting is the addition of Claudia DeLeon, a seasoned executive who brings a wealth of experience and talent to our team,” said Eddie Harrell, Jr., Co-President of the Audio Division. “Adding La Mega to our portfolio further strengthens our business footprint and enhances our offerings to reach minority communities across these key markets.”
In each market, La Mega will broadcast on the following frequencies:
- Cleveland, OH: 1300 WJMO-AM
- Columbus, OH: 107.1 & 103.1 WWLG-FM & WWLA-FM
- Cincinnati, OH: 101.5 WIZF-HD2-FM
- Indianapolis, IN: 105.1 WHHH-HD2
“This rebranding marks a significant enhancement to our Spanish-language media presence in Ohio and Indianapolis, aligning with the needs of our audiences and meeting the growing demand in these rapidly expanding Hispanic communities,” said David Kantor, Radio One Division CEO, “Our goal is to deliver high-quality, culturally relevant programming that reflects the vibrant and diverse lives of our listeners. Through this arrangement, we can better serve Hispanic audiences in each market, connecting communities with music, news, and content that speaks directly to them.”
With this transition, Urban One will operate under the La Mega brand on these stations, discontinuing the La Grande brand. Urban One now owns and/or operates Spanish-speaking radio stations in Cleveland, Columbus, Cincinnati, and Indianapolis, alongside Telemundo television affiliates in Columbus and Indianapolis.