The Coca-Cola Company relaunches Barrilitos in California & Texas

The Coca-Cola Company announced the regional relaunch of Barrilitos, a Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca-Cola’s imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink is bottled and produced in México, ready to delight consumers across the California region.

With a unique appeal to multicultural Gen Z’ers, Millennials, and families, Barrilitos resonates with a diverse audience seeking genuine, flavorful experiences. These consumers value authenticity and connection to heritage, making Barrilitos the perfect choice.

“Barrilitos is evolving to meet the needs of a new generation, without losing sight of its rich history. We’ve infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way,” said Maria Correa, Barrilitos Lead.