The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

By Elizabeth Katsadouros, Valeria Piaggio

In 2024, an election year rife with political tension, social issues were at the center of the debate and a key component of political parties’ proposals. If in the past marketers were able to embrace social causes to give back to the communities they serve, or to live their brands’ values, today those same initiatives can generate negative attention from political agitators. Efforts to tackle systemic racial problems or support LGBTQ+ inclusion have faced opposition from extreme activists. And terms such as diversity, equity, and inclusion (DEI) have been used negatively against businesses and individuals committed to these principles.

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Courtesy of The Association of National Advertisers